When there's a crisis, people need...

  • Security

  • Safety

  • Connection

  • Hope

Adjust your leadership, culture, People programs, and even your marketing message accordingly.

With COVID-19, quick-service restaurant and food delivery commercials right now aren’t even about food. The focus is on safety: plexiglass shields and contact-less everything.

PS Did you know that Maslow probably didn’t represent his theory of needs as a pyramid?

https://scottbarrykaufman.com/who-created-maslows-iconic-pyramid/